In war, any mistake made by the enemy is usually taken advantage of ipso facto to gain an advantage. That is to say, times of crisis bring great opportunities and if your rival messes up all the way with prices that are nonsense, then you go and get a slice of it. This is what his rival has done, which has responded to the NVIDIA CEO’s announcement that the price of graphics cards will not drop in one way: AMD cuts the price of its RX 6000
In the hardware market, the value that has always influenced the final price of a processor, graphics card or any other has always been the performance they have when doing their main job. Although if there is something that is fulfilled in all markets, it is that when a company achieves a monopoly or touches it, then the lack of competition ends in higher prices than normal. The reason? The price war only occurs when there is competition. Apparently NVIDIA has forgotten that when choosing a graphics card, users have always had a second option and AMD is no longer the same as the one that had the setback with its Vega a few years ago.
AMD cuts the price of its RX 6000 graphics cards
Four years ago when NVIDIA released the RTX 20, we saw a hefty price increase for each of the classic performance segments. In that case there was a double justification, AMD after failing with Vega and the short-lived Radeon VII was not competition and PC gamers turned their backs on it. To that we must add the addition of Tensor Cores and RT Cores, the biggest architectural change since the GTX 8800. The situation with the newly introduced RTX 4000? It is not the same, AMD is no longer the same as it was back then and Ray Tracing does not take off in the way it was predicted.
That is why AMD officially has announced the price cut of its RX 6000. Specifically, from its entire current range of graphics cards, as you can see in the image above these lines. What greatly improves the performance / price ratio and in many cases it is put above in performance compared to the NVIDIA RTX 30. Although the Achilles heel of these cards is their blow performance with active Ray Tracing, With this disabled and on equal terms, in many cases the AMD RX 6000 outperform the RTX 30, but these have the advantage of DLSS.
At the moment we expect the presentation of its RX 7000 under RDNA 3 architecture for next November 3. We are clear that we will not see any model that can stand up to the RTX 4090 in raw power, but if there is an opportunity that it has left open for AMD, it is the price. Will Lisa Su’s men take advantage of it? We hope so, the truth is that the community is totally demoralized.