Apple Music to Sponsor Super Bowl Halftime Show

Apple becomes the sponsor of the Super Bowl halftime show. The most watched event on television in the United States.

Apple Music and the National Football League (NFL) have reached a multi-million dollar agreement. With this Apple becomes the sponsor of the Super Bowl halftime show. The league noted that this sponsorship will begin with the American Football Championship Game, which takes place next February 12, 2023.

Pepsi announced last May that would end his contract with the NFL after sponsoring the show for the past decade. While they forgo the halftime show, Pepsi remains a sponsor of the event. Now Apple Music is the collaborator of the most watched event on american television.

The “halftime show” has had the participation of renowned artists such as The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince and Madonna. In the case of the Super Bowl LVI show, a meeting held in February of this year, it was seen by more than 120 million viewers. The show featured a performance by Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar.

Apple becomes the sponsor of the Super Bowl halftime show

“We are proud to welcome Apple Music to the NFL family as our newest partner for the iconic Super Bowl halftime show,” he said in a statement. Nana Yaw Asamoahwho serves as the NFL’s senior vice president of partner strategy. Reuters He noted that the financial terms of the deal were not specified.

For its part, Oliver Schuser, vice president of Apple Music and Beats stressed that “music and sports hold a special place in our hearts. So we’re very excited to have Apple Music be a part of the bigger stage in music and football.”

The artists of the next event have not been announcedbut Schusser noted that “we look forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”

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