Casavo, the technological platform that is transforming the way people buy and sell a house, has presented its new brand identity, which consists of a logo composed of a new typography and a change to its corporate color, using a characteristic tone orange. All this with the aim of publicizing the evolution of its value proposition: an innovative and complete experience that offers people the freedom to sell and buy a home every time they want to start a new chapter in their lives.
Since February 2022, Casavo’s marketing team has been working together with Design Studioone of the best valued brand agencies in the world, which has developed projects of the stature of the transformation of Deliveroo or brand campaign “Belong Anywhere” of airbnb. This project has been developed around Casavo’s three ambitious objectives: to reflect the evolution of the company’s value proposition, to create an identity capable of combining local roots with its European character, and to build a brand identity that connects with an audience wider.
“Casavo needed a new brand identity that would combine the ambition of our company with our new communication needs, so we decided to go for a big rebranding project that we have been working on together for the last seven months.” Explain Juan Manuel García Hernández, Head of Marketing of Casavo Iberia. “We are very pleased to present our new identity, which reinforces our position as the European company that is revolutionizing the real estate market, offering people the freedom to sell and buy their home through an innovative and simple experience” it states Garcia.
“We have joined forces with Casavo to face the great challenge of creating a truly unique platform. From creating new bespoke branding tools, including custom illustrations or signature photo shoots, to achieving an entirely new and iconic brand experience that captures the spirit of Casavo” He says Charlotte Francis, Design Director at Design Studio.
– Related content –