According to an ISACA report, there are significant gaps between what companies are doing and what they should be doing to earn the digital trust of their customers. However, it is a crucial issue that organizations must address as it has a direct impact on the performance of companies.
Digital trust has become a key issue in today’s business relationships where more and more confidential information is shared online. Nevertheless, a new ISACA report (Information Systems Audit and Control Association), points to significant gaps between what companies are doing and what they should be doing to earn their customers’ trust in the digital world.
In it part of digital trust such as trust in the integrity of relationships, interactions and transactions between providers and consumers within a digital ecosystem.
With this in mind, 85% of respondents consider digital trust extremely or very important to organizations today. In addition, 63% say that digital trust is extremely or very relevant to their job.
However, only 66% say that their organization prioritizes digital trust according to its level of importance. Based on these results, ISACA points out that this is a worrying issue since 82% of those surveyed consider that it will be an even more key aspect than it is today.
Other data from this report is that, globally, only 29% of respondents are extremely or very familiar with the term ‘digital trust’. In Europe, this percentage stands at 34%, with those who work in consultancy those most familiar with the term.
Digital trust, a term in which to advance globally
And it is that, despite this recognition of the importance of digital trust in the transactions carried out by organizations, it is necessary that they also advance in adopting the necessary measures.
Only in this way can a mature level of digital trust be achieved. Otherwise, from ISACA they point out that they could have serious consequences in their reputation and also economically.
security, data integrity and Privacy are, according to the participants in this study, the three most important components that influence digital trust. However, only half consider that there is sufficient collaboration within their organization between professionals working in these fields.
The report highlights that, for more than half of those surveyed, the development of digital trust in many companies is held back by a lack of training and training.
Likewise, 42% point out the lack of alignment with business objectives and 37% the lack of commitment from leaders. The latter, a percentage identical to those indicated by the lack of budgetswhile 30% allude to the need for technological resources.
This is a common problem in the different regions. For example, 93% of respondents in Africa also highlight its importance. They are closely followed by respondents from Latin America at 86%, Oceania at 85%, Europe at 84%, North America, also at 84%, and Asia at 82%.