Over the past few years, Samsung has led the evolution of the smartphone market – from ditching buttons, to increasing camera capacity and processing power, to foldables. Smartphones that fold are the latest and greatest innovations in the mobile device market, of which 1.31 billion should be shipped worldwide by 2022, according to a forecast by IDC (International Data Corporation).. It is the technology offering a much larger screen than we are used to, moving away from the basics and giving way to devices whose possibilities of use and experiences can surprise users even more.
In 2019, Samsung launched its first generation of foldable phones, and we recently followed it up in August 2022 with the launch of two new devices: the Galaxy Z Fold4 and the Galaxy Z Flip4. It is possible to say that we have inaugurated a new category of smartphones, which does not stop growing – since Samsung alone sold almost 10 million folding phones globally in 2021, an increase of 300% compared to the previous year.
A new category that features two very different devices. Clamshell-shaped Galaxy Flip, a stylish solution that appeals to early 2000s nostalgic fans (myself included), with a pocket-ready size and flex mode solutions to appeal to older generations youths; and the Galaxy Fold, Samsung’s most powerful foldable smartphone, offering efficiency and productivity solutions with the largest screen in our portfolio that still fits in our pockets.
The folding market does not stop there. IDC also predicts that the foldable smartphone market will continue on a high-growth trajectory over the next three years, with shipments reaching 27.6 million units by 2025, representing an average market value of nearly US$29 billion. . This translates to a compound annual growth rate of 69.9% over the five-year period (2020 to 2025) .
With the fourth generation of foldable devices launching across Latin America, we’re excited to see the future of the foldable smartphone. The feedback we receive from users shows us that the way of using the cell phone is changing, as well as the shape of the device.
In Latin American countries, for example, users of both the Galaxy Z Flip and Galaxy Z Fold spend six times more time using the camera app than the average user of the other smartphones of the brand, which is probably justified by the Flex Mode that the device provides, allowing camera angles only possible with the folding one and that favor differentiated captures.
In addition, both formats have numerous software features to take advantage of their “foldability”, from using the rear screen to show a preview of a photo, to leaving the device partially open to play games, type, watch something or even open more than one app at the same time.
And what we take away from this is that, with so many possibilities, Samsung has found a way to create something new, different and that draws the attention of users not only for its unusual design, but also for its innovation and technology. on end.
Thus, after establishing a completely new mobile category, we look forward to the beginning of the next few years in the Latin American smartphone market, with the aim of continuing to reinvent the user experience and thus change the future and impact lifestyle. of our consumers for the better.