Half of US adults already get their information through social media

Despite attempts, fruitful in many cases, by the media, for attract readers directly to your websites and apps, and not rely so much on social networks and the content they send to them, the reality is that custom has made it a difficult trend to stop. A new investigation by Pew Research accounts for this, and reveals that At least half of Americans get their news through social media.

It is necessary to make a nuance to understand, however, the magnitude of the statement. That half of Americans find information through social networks is not the same as half of Americans search for information through social networks.

The first means that, in an unintended way, or not at least in a direct way, users of social networks find information on social networks, not that they directly seek information on social networks. That said, the percentage reported by the study of people who inform themselves through social networks is really very high.

According to research, Facebook beats all other social networking sites. Roughly a third of US adults (31%) say they get news from Facebook regularly.

A quarter of US adults regularly get news from YouTube, while a smaller proportion get news from Twitter (14%), Instagram (13%), TikTok (10%) or Reddit (8%).

Fewer Americans regularly get news from LinkedIn (4%), Snapchat (4%), Nextdoor (4%), WhatsApp (3%) or Twitch (1%).

From these percentages it can be deduced, for example, that new platforms like Twitch are not spaces where people find information, but rather entertainment, and that TikTok, despite all that it has grown, is behind other networks such as Twitter, in terms of space in which information is receivedsomething also logical because Twitter has a more informative aspect, and TikTok is more focused on training.
In addition, insisting on the concept that it is one thing to find information when browsing social networks and another to search for information on social networks, Twitter stands out as a network that is used quite precisely to search for information by default.

Although their total audience is relatively small (three in ten American adults (27%) use Twitter,) About half of those users (53%) turn to the site for news on a regular basis.

On the other hand, about the same proportion of adults (31%) use LinkedIn, but only 13% of its users regularly receive news on the site.

In many cases, there are demographic differences between the people who regularly go to each social networking site for news. On several of the social networking sites analyzed in the research, adults under the age of 30 make up the majority of those who regularly receive news on the site.

For example, half or more of the regular news consumers on Snapchat (67%), TikTok (52%), and Reddit (50%) are between the ages of 18 and 29. Additionally, women make up a larger share of regular news consumers on Facebook, while the opposite is true on sites like Twitter and Reddit.

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