HBO turns 50 and celebrates it with the ‘Fifty Years of Firsts’ campaign

Throughout the 50 days leading up to the anniversary, HBO will share trailers, cast announcements, previously unseen footage, script snippets and more from its upcoming productions

To celebrate HBO’s 50th anniversary on November 8, the channel has launched the “Fifty Years of Firsts” campaign. For the past 50 years, HBO has pioneered, changing and enriching the television landscape with movies, documentaries, dramas, comedies, news and sports. Throughout its multi-award winning career, HBO has brought to the world characters and stories that have managed to capture the spirit of each era and still resonate today. “Fifty Years of Firsts” celebrates the legacy of this premium network and previews a selection of the best that is yet to come.

Throughout the 50 days leading up to the anniversary, HBO will share sneak peeks – trailers, cast announcements, behind-the-scenes photos, rare footage, script snippets and more – of upcoming HBO Originals. The campaign kicks off today with an exclusive clip from episode 6 of “The House of the Dragon”, before its premiere next Monday. The video also includes exclusive images from the new HBO original series “The Last of Us”, from the second season of “Victory Time: The Lakers Dynasty”, from the third season of “We’re Here”, from the second from «The White Lotus», from the third from «The Righteous Gemstones», from the fourth from «Succession» and many others.

The official website will visually highlight HBO’s past and future throughout the campaign, while HBO’s social media profiles will use the hashtag #HBO50 to revisit some of the series, scenes and most memorable characters. On November 8, the HBOwards will be held, a social media event that will highlight the best of the first 50 years of HBO. On the platform, from November 1, special thematic sections will be dedicated to celebrate the anniversary.

“HBO’s legacy is one of innovative storytelling. Fifty Years of Firsts is a celebration of the work of those who have enriched the entertainment experience and a look at those who will continue to do so in HBO’s future,” said Casey Bloys, Chief Content Officer, HBO and HBO Max. “We are excited to be able to relive these moments with fans and honor our brilliant storytellers.”

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