The Hill+Knowlton Strategies (H+K) company reported that it will expand throughout Latin America with the purchase of JeffreyGroup, one of the best-known companies in corporate communications, public affairs, and marketing consulting firms. In this way H+K se becomes the leading global communication agency in the region.
JeffreyGroup has been highly regarded in Latin America for nearly three decades, creating innovative programs that have been honored in corporate and brand communications. The company has managed to develop business strategies for different industrial sectors.
“Through this transaction, Hill+Knowlton is taking two important steps: becoming the preeminent global player in Latin America through the combination of highly complementary and similarly sized businesses, and creating a second growth engine for our industry practice. larger. We are benefiting from a significant boost in our business through world level. Both actions further manifest our strategy and open new avenues for growth,” said Anna Maria De Salva, President and Global CEO of Hill+Knowlton Strategies.
JeffreyGroup will continue to work under its distinctive brand in Latin America as part of Hill+Knowlton, led by Brian Burlingame, who has served since 2015 as CEO of JeffreyGroup. The companies will continue with a similar number of employees but distributed differently in the markets of the region.
“JeffreyGroup has grown steadily over decades, with a distinctive and exclusive focus on Latin America, serving the world’s most admired global companies and brands. JeffreyGroup and Hill+Knowlton are highly complementary companies, leveraging the strengths of both brands to form the leading global network in the region. Hill+Knowlton today is a growth story, and we are excited to be a part of it, leveraging tools, capabilities and relationships that will benefit our clients and our people as we continue to grow our business,” said Brian Burlingame, CEO of Latin America. .