Entertainment

his startup was valued at $100 million

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The startup created by the actress and singer that promotes the physical and mental well-being of people, reached a financial milestone that is very difficult to overcome

The platform Wondermindco-founded by renowned singer Selena Gomezreached a valuation of $100 million.

Both in the musical field and in business, the singer does not stop reaping successes: her startup raised $5 million in new funds and, in this way, reached a valuation of $100 million.

This platform for physical and mental well-being seeks to capitalize on the interest in absolute well-being.

Serena Venturesthe risk fund of tennis player Serena Williams, led the opening roundand firms like Lightspeed Venture Partners and Sequoia Capital followed.

The athlete will also develop content for the site, said Bloomberg.

Wondermind: Platform Features

The startup is made up of Selena Gomez, her mom Mnady Teefey and Daniella Pierson, founder of Newsette.

Startups base their business model on innovation

Startups base their business model on innovation

The objective of this platform is offer a balanced physical and mental state through specific routines.

“We are very excited to announce this funding round and very grateful to our amazing investors for believing in our vision to democratize and destigmatize mental health globally,” the singer said in a post on her Instagram account.

Early offerings on Wondermind include social media channels and a newsletter, offering “a roadmap to overcome stigma, change your mindset, and feel supported,” according to its website.

The story behind the platform

Selena Gómez’s health was, for many years, a recurring theme in the media.

In 2014 she was diagnosed with Lopusat that moment spoke openly about the programs you were participating in and assistance you were receiving to work about they anxiety disorders, panic attacks and depression.

In 2020, in a talk on a series of live broadcasts that Miley Cyrus did under the name “Bright Minded”, the singer revealed that she had been diagnosed with bipolar disorder.

On the platform, Gómez focuses on creative direction and marketing

On the platform, Gómez focuses on creative direction and marketing

In that same chala, he also revealed that having the diagnosis was the most important thing, because now he knew what was happening: “It doesn’t scare me once I know it. I think people are afraid of that, right?”

With Wondermind, Selena Gomez seeks to capitalize on the rise in the mindfulness trend (known as mindfulness), in order to provide tools to those who need them.

In 2021, the mental health industry generated $5.5 billion last year alone, more than double 2020.

It is clear that startups do not stop growing, worldwide, and there are more and more areas that decide to delve into them.

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