Hub of Brands exports the collaborative model to Ecuador thanks to a collaboration with Worldwide Media Group.
Hub of Brands, the first collaborative marketing and communication community in Spain, founded in 2015, brings its collaborative model to Latin America. Specifically, the ecosystem begins its internationalization process in Guayaquil, Ecuador.
Hub of Brands arrives in the Latin American country with the aim of implementing its work methodology, the way in which its members connect, its business structures, procedures and collaboration agreements. Among the challenges set, there is also the development of professional meetings, exchange of projects and other modalities to generate community in the country and for the development of the marketing and communication sector. As well as building bridges with this community of hubs in Spain that is in full growth: five new additions in just six months.
This agreement between both entities It is the beginning for the development of the first collaborative ecosystem in Ecuador. That will bring with it a constant exchange of knowledge and professional opportunities.
“I think that the scalability of a model like HOB is demonstrated by this alliance in Ecuador. A collaboration focused on the joint development of the model Hub of Brands based on the know-how acquired over the years and that will accelerate the learning curve of both entities.
It also represents an open path for the circulation of talent between the two countries, with the aim -thanks to this agreement and other alliances that are expected to close within a year- of reaching host under the HOB ecosystem more than 650 professionals with a high degree of specialization at the service of companies that opt for this disruptive model, as well as a nutritious and growth opportunity for all those involved”, he explains. Miguel JustriboCEO of Hub of Brands.
The collaboration between Hub Brands and Worldwide Media Group
A strategic alliance that has been possible thanks to the experience and professional career of Miguel Justribó throughout the Latin American market and particularly in Ecuador, which allowed him to meet Juan Carlos Vascones, President of Worldwide Media Group and working with him on previous projects: «When I met Juan Carlos and we were able to share criteria based on his great experience in the digital communication sector, we immediately connected and agreed to carry out projects together. Both of them, we have detected that the need to prioritize the offer of solutions versus structures it is a reality that cuts across all markets”, recalls Justribó.
«We realized that our values had a lot to do with it from the beginning, always betting on practices that allow us to retain talent, always focus on the client’s problem and co-opetition instead of competition, an analogy in which we agree Miguel and I and what made us forge this agreement, “says Váscones. Furthermore, as Váscones explains, «The industry in Ecuador and Latam needs a change, just as the world has already changed. We want to be part of those who transform the market and meet the existing need in a new way, with tailor-made solutions”.
Worldwide Media Group is an Ecuadorian company which offers specialized comprehensive communication services with three lines of business: communication, content with a high focus on analytics and metrics. Juan Carlos Váscones, in charge of the entity, is a professional with more than 14 years of experience in the world of advertising, digital marketing and communication. He is well known for having participated locally and internationally in renowned political and advertising campaigns and for being one of the pioneers in the development of digital marketing in the country.
A new opportunity for collaborative spaces
“This agreement is a consequence of this new Hub of Brands in which we are working, a business model that we understand as the model of the present, in which the challenge is always placed at the center, responding to the needs of the client,” he adds. Justribbed. «We see Ecuador as a creative country, we don’t want to export talents, we want to import clients. From this union a new advertising world will be born”, adds Váscones.
The first step of this agreement will be to proceed with the training of the Hub of Brands in Ecuador, in terms of management and coordination tasks. In addition, during the month of October, the official presentation of the ecosystem in the country will take place. “We are going to implode the market with innovative solutions and first world tools. That is what Hub of Brands offers us and we know that the acceptance in Ecuador is going to be great”, concludes Váscones.
Hub of Brands thus continues with its expansion and development procedure, now internationalizing its own business model. Since Miguel Justribó joined this collaborative ecosystem last April, the community has not stopped growing and expanding its synergies.
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