Colombian star J Balvin will headline the 2022 NFL season kick-off concert prior to the game between the Buffalo Bills and Los Angeles Rams.
Balvin’s concert, announced Wednesday, will take place in Alamitos Beach, California, on September 8, while the game between the Bills and the Rams will be decided at SoFi Stadium in Inglewood, California.
Balvin has experience on the NFL stage. In 2020, she participated in the halftime show headlined by JLo and Shakira in Miami.
“I felt the incredible fandom of the NFL during halftime of the Super Bowl,” Balvin said Wednesday in a statement. “This season, to boot, we are celebrating even louder and making more noise.”
Balvin’s presentation will be streamed in its entirety on NFL.com, the NFL app and on NFL social media. Excerpts from the performance will be televised on NBC and the NFL Network on their pregame coverage shows.
The concert is part of the NFL Kickoff Experience to be held at Alamitos Beach, as part of a series of free activities open to the public with interactive games, as well as a place to take photos with the Vince Lombardi Trophy and the 56 rings of the Super Bowl , among others.
Following Balvin’s presentation, fans are invited to stay for the 2022 Kickoff Watch Party to watch the Bills and Rams game on screens throughout the event venue.
Free tickets require registration at nfl.com/2022kickoff.