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LaLiga opens in a big way in the United States

Written by ebookingservices

Last year LaLiga reached an agreement with Disney, owner of the rights of ESPN, to broadcast the matches of the competition in the United States. A union that helped the expansion of LaLiga in a country as important for sport as the North American. This year, for the start of the League, the ESPN Opening Weekendin which the star match will be the Barcelona – Vallecano Ray. The meeting will be broadcast on ABC, one of the most important free-to-air networks in the United States and with a audience that can reach more than 100 million homes. The rest of the day will be seen on ESPN channels, without being open.

The coverage will be big with the presence of great soccer stars like Pablo Zabaleta, Fernando Palomo, Ian Darke, Steve McManaman and Luis Garcia, that will give voice to the previous broadcast, which can be followed in both English and Spanish. The game can also be seen in one of the most iconic places in New York, Hudson Yards. A privileged place that has dozens of shops and the well-known sculpture The Vessel, and has just inaugurated the highest open observatory in the Western Hemisphere. This will mean a great promotion for the Spanish competition and it is expected that it will continue to happen with the great matches of the competition.

Hudson Yards, New York.

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Hudson Yards, New York.@the league

This agreement will make LaLiga enter 1,400 million euros in a total of eight years of duration of the contract signed between both entities. have already been distributed 175 million corresponding to last season. This contract allows the competition to obtain a large economic injection and a greater international projection. This is not the first time that LaLiga and Disney have teamed up, as in the past they did so in campaigns such as ‘Play with values’. Although not of a nature related to audiovisual rights.

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