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Maluma launches his mezcal in New York: backlight | outside of football

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Colombian singer Maluma presented himself this Wednesday as a businessman in New York by launching his own brand of mezcal,

Contraluz, one of the several businesses that he has underway and that reflect the evolution of his ambitions, although he assured that music continues to be his “number one” priority. The 28-year-old artist, named Juan Luis Londoño Arias, summoned the media in a Manhattan skyscraper to make himself known as the co-owner of this mezcal, whose name somehow expresses who he claims to be “behind the scenes”: “A dreamer who gets up every day to help his family get ahead,” he said.

“I think it’s nice that people know my musical career, but that they also know me further back: who is the businessman, what are the projects apart from my music,” explained the Latin star, who revealed that in addition to mezcal he has a clothing line, a horse farm and an audiovisual production company.

“My music made all this happen. I will never detract from my musical career, but I feel that as one changes and grows, dreams also change and grow. It does not mean that I am going to retire from music, because for It’s number one for me, but this is a ‘side project’ (parallel project),” he explained. Maluma said that he grew up in the business world thanks to people around him, including his father, and maintained that in the last ten years he has grown musically, but also as a “low-profile entrepreneur” who has decided that it is “the moment to tell the world about those projects” that he had “under the table”.

“My dreams are not just ambition to get money, but to inspire generations,” said the singer, who joins a long list of celebrities who combine the world of entertainment with business, including his countryman, reggaeton singer J Balvin .

Asked about his business references, he indicated that the actor The Rock (Dwayne Johnson), who has a production company, is one of them: “He knows how to combine his performance with his business, and here we are right now, learning from the hands of the greats“. In the case of Contraluz, which has begun to be distributed in Mexico and which it hopes to expand to Europe, it revealed that it had “put up several million dollars to own it”, which is not limited to being the face of a brand, but which is positioned as one of “the most important investors”.

The artist gave a toast and expressed his hope that his mezcal would become an inspiration for Latinos, reflecting their culture and their “power” in the world, but he took issue with the question of whether alcohol, for which other artists have chosen in their foray into business, it is the only exportable element on the continent. “There are many beautiful and important things that we Latinos have to expand worldwide. I am exporting my art worldwide and if I can export other things apart from music, then I am happy to do so.”“He commented, without losing his smile and giving off affability.

“I have a clothing line, a horse farm, a fragrance that just came out… I have a lot of things that I can’t name, that are going to be part of the next semester. I just opened my audiovisual production company, Royalty Films. We do all the videos of my career with my own production company,” he added. It was difficult to extract more details from him, but before leaving exclaiming in English “keep dreaming” (keep dreaming) and between thanks, he added that he has not forgotten his origins, since he is “helping new generations of Medelllín” (Colombian city where he develops some charity projects) and “new artists”.

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