Nike celebrates 50 years with animations made in Spain

Written by ebookingservices

The study Bliss has created four pieces to commemorate the anniversary of the pipe brand.

We speak with the Bliss team and they tell us in their own words how the development process of each of the pieces has been. What was it like working for the sports multinational, and collaborating with other professionals spread all over the world but accustomed to working together and establishing professional synergies.

At Bliss we are happy and grateful to have been part of the great campaign that Nike has carried out for its 50th anniversary, for which we have created 4 different pieces. We have worked very closely with the creative teams of the agency aqqaspread all over the world, and also with the production company Immigrant and the directors firm, Manson.


On the one hand, ‘Swoosh’ is an explanation of how the nike logo using a type of collage. We recover historical archives and mix them with new materials that we shot, trying to maintain the analog aspect. We had the pleasure of collaborating with art director Gina Guasch, who created the graphic identity for this little film.

waffle mindset

‘Waffle Mindset’ is a journey through all of Nike’s ideas related to product innovation. At the same time, it pays tribute to the creator of the first sole that set Nike shoes apart from the rest: the Waffle sole. The piece has been created in full CGI, combined with live action sequences in which the morphings of the object convey the link between the object that generated the first idea and the Final product.

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