technology

Nintendo assured that it does not intend to increase the price of the Switch due to the shortage of semiconductors

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The nintendo switch It is a console that has been on the market for several years, so the logic would be that its price begins to decrease as new devices enter the market. However, due to the pandemic, we are not in a normal scenario and shortages of semiconductors and other pieces of hardware continue to be factors to consider in the price of technology.

But although these production factors added to the demand that still exists for the console could seem like the perfect mix for an increase in the price of the Switch, Nintendo assured that for now this is an option that is not in its plans.

During an interview with Nikkeithe president of Nintendo, Shuntaro Furukawa, was directly consulted about an eventual increase in the price of the Switch and said: “We are not considering that at this time., For two reasons. In order to offer unique entertainment to a wide range of customers, we want to avoid putting excessive prices on people. Our competition is the variety of entertainment in the world, and we always think of prices in terms of the value of the entertainment we offer”.

“Our products also include software. Nintendo has sold over 100 million Switch units to date, and it’s important to keep the momentum going for our business overall. Generally speaking, a weak yen makes domestic sales of the Switch less profitable. he added.

Nintendo had previously indicated that it did not intend to launch a new console during this fiscal year, so although Shuntaro Furukawa understands that the company could fall short of its goals for hardware sales in this period, the executive reiterated that the strategy of the company will be in three models of the Switch.

“Nintendo will continue to sell three models (of the Switch): the standard model; the Switch Lite with reduced price, size and features; and the OLED model. We will work on the best strategy as we go. We are doing everything possible to acquire high quality products at a suitable price for the coming years”he concluded.

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