Orchestra remodels its management and appoints a new CEO

Orchestra appoints a new first sword. The French children’s fashion distribution company has appointed Christophe Pla as its new CEO. The director previously held the position of financial director in the company and will replace Pierre Mestre, founder of Orchestra, in the position.

Pla joined the company in June 2018 as director of financial planning. Previously, the manager worked at the transport and logistics company Dimotrans as administrative director and at the consulting firms EY and IBM as advisor and management controller, respectively.

After the appointment, Mestre will maintain his position as president and Christophe Murador, until now director of finance and treasury, will occupy the position of financial director.taking over from Pla.

Orchestra was founded in 1995 by Pierre Mestre and his wife Chantal. Currently, it is one of the largest children’s fashion groups in the world. The company operates internationally with 430 stores, 25 of them in France, its local market, and seven of them in Spain.

After years immersed in a restructuring, the company accepted the so-called safeguard process in September 2019 and ended up entering bankruptcy in mid-2020, just after the outbreak of the pandemic. Subsequently, the company was acquired by Mestre through the NewOrch company.

In the Spanish market, Orchestra avoided liquidation last August. The Mercantile Court number 1 of Barcelona approved the insolvency agreement of the Spanish subsidiary of the fashion company, extending the company’s payment schedule by three years. Even so, the companies in France and Belgium ended up in liquidation.

Looking ahead to 2022, the company plans to reach a turnover of 450 million euros. Before Covid-19, Orchestra recorded 563 million euros in sales. The company operated more than 550 stores around the world and had a team of more than 4,500 people.

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