Some content creators are speaking out against what they see as an unfair new policy on the part of TwitterAmazon’s video platform.
It turns out that last Wednesday, September 21 Twitter ad a modification to its profit distribution model. A movement that left several streamers who share content on the platform dissatisfied.
The reason? The measure of Twitch modifies the bases of a deal that existed until now between the platform and some of its most popular streamers in which the members of that program could keep 70% of the profits for their content, while Twitch retained 30 % of that money.
But Twitch’s new move means that after earning $100k from the previous 70/30 deal, now content creators who were covered by that deal tThey will have to split their profits 50/50 with the platform.
Twitch maintains that this measure would be fairer since not all content creators could access the 70/30 deal and now everyone will be under the same conditions. All while the platform also argues that this proposal to raise more money would be due to cost of its servers operated by Amazon, the same company that owns Twitch.
So, as you can imagine, this was not very welcome by the content creators.
“How to understand this is: the top 500 creators will get 29% less revenue per subscriber after reaching $100K earned in a year. No other Twitch streamers will be affected. More alarming in this post is Twitch saying they can’t afford to run the website.”
“Here at Twitch, we believe in manipulating our creators into thinking that Twitch is the only place you can be successful. We do this by giving everyone a false sense of hope: an easy path to membership. …This, of course, is to get you hooked, so you can spend four years of your life fighting for Twitch Partner.”Big E pointed out in a video mocking Twitch’s policies.
“If all the streamers upset about the downsizing of the subdivision canceled their attendance at Twitchcon, it would be a bold statement and it would cost Twitch dearly. The fake pa twitch cares about creator’s success has been removed, so it’s time to prove that this is a two-way street. Streamers need to get organized.”
In fact, as reported KotakuEven Ryan Wyatt, the former head of YouTube Gaming, weighed in on the situation.
“Regardless of size, the creator should be given a disproportionate amount, this shouldn’t even be up for debate,” was part of what Ryan Wyatt pointed out.
So far Twitch has not commented on these claims.