Technology | They present exercise machines that come with virtual trainers in real time | TECHNOLOGY

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The Crosland Group – a Peruvian business consortium with 60 years of experience marketing consumer brands – opened its first store specializing in sporting goods, ROK. Ricardo Larrabure, manager of Business Development of the holding company, explained that this bet represents an investment of S/2 million.

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ROK will be the exclusive representative, nationwide, of iFIT -number 1 company in the fitness industry in the United States-. In the store you can find from treadmills, bicycles and ellipticaleven mini gym, rows, benches and other accessories from the Pro-Form, NordickTrack, Weider and Weslo brands.

(Photo: Diffusion)
(Photo: Diffusion)

“With the entry into Peru of a world-leading company in physical training equipment, such as iFIT, and the opening of ROK, the Crosland Group is entering the fitness category. In the shop, People can find everything from jump ropes at an affordable price like S/15 to the highest performance equipment. Our medium-term goal is to position ourselves in the field, but beyond that, we seek to promote the comprehensive well-being of Peruvians through this equipment with high-end technology,” Larrabure said.

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Likewise, he highlighted the technology implemented in the equipment as the main differential value of iFIT. The machines have innovations such as “Smart Adjust” and “Active Pulse” that allow the coach to adjust the speed, resistance and incline of the equipment remotely and in real time; as well as automatically regulate training, according to the heart rate of the athlete to avoid over-demanding the body. In addition, thanks to the application, you can follow live training sessions and events anywhere in the world.


The ROK store is located at Av. El Derby 260, Surco.


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