The fluid gender designer Harris Reed, new creative director of Nina Ricci (the youngest in its history)

Graduated from London’s Saint Martins School of Design in 2020, Harris Reed has been named Nina Ricci’s new creative director. At 26 years of age, he becomes the youngest creative in the history of the brand and succeeds Dutch duo Lisi Herrebrugh and Rushemy Botter.

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Harris Reed is a household name on London’s avant-garde scene thanks to his vision of non-binary fashion. Through signing him Reed had gained the attention of Harry Styles and the creative director of Gucci Alessandro Michele. Another of the adjectives that describes his style is romanticism, an element that matches the essence of Nina Ricci, the firm in which he lands excited and with the desire to contribute his own vision, as he himself recounts in the statement published by Nina Ricci: “It is an honor for me to join The House of Nina Riccia firm synonymous with glamour, history and power that I am about to explore. I’m really excited to be able to question what femininity means in fashion and beauty in such an emblematic house”.

The Nina Ricci fashion firm, created in 1932 by Nina and her son, and which belongs to the Spanish group Puig since 1998, it has been in the process of transformation and last May Edwin Bonson took over from Charlotte Tasen as CEO of Nina Ricci. Bonson is also excited about this new stage that has just consolidated with Harris Reed as creative head: “I am delighted to be part of this new era and to welcome Harris as the new creative director of Nina Ricci. As a gender fluid designer who rejects norms and seeks to feel free, Harris will carry her unique vision of femininity magnified Nina Ricci”.

At the beginning of the year 2023 we will see how Harris Reed materializes all expectations in his first collection for the firm.

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