These are going to be the first commercials aired on Netflix

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Netflix’s plan with ads starts up in the US this Thursday, November 3, and these will be the first commercials that users will be able to see.

Despite his initial reluctance, Netflix He already communicated a few weeks ago that the ads would finally reach his platform. As indicated on October 13, this “Basic with Ads” plan, which includes a percentage of advertising within its catalogue, is the most affordable launched to date. In Spain it costs 5.49 euros per month (6.99 dollars).

The advertising pieces, which have a video format and last between 15 and 30 secondscannot be more than 5 minutes per hour. At launch, ads are initially 20 seconds long and run at the beginning of the content as well as during its playback (therefore there will be interruptions to the content).

This new plan with ads Netflix It begins broadcasting today, November 3 in the United Stateswhere the audience is waiting to see which advertiser will inaugurate this new era of the platform.

how does it progress Adweekthe Anheuser-Busch InBev Brewery, one of the largest in the world, will be the first brand to be seen on the screens of those US consumers over the age of 21 who have chosen this type of subscription.

Two 15-second commercials will be broadcast first. Michelob Ultra (titled “HORSE” and “Last 100m”) followed by a 30-second commercial Bud Light, «Easy to Enjoy». Both brands are integrated into the giant AB InBev.

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This is quite an achievement because Netflix’s inventory is not a piece of cake and advertisers have been fighting for the best part of the cake for some time. Already last month, Jeremi Gorman, the platform’s president of worldwide advertising, said it was “almost sold out.”

A great opportunity for advertisers

The decision of AB InBev of buying media in the streaming giant is due to its goal of reach consumers more accuratelyin addition to a need as an advertiser to gradually adapt to new formats.

“We know that consumers have more and more options to spend their time onlineso it’s critical that we continue to change our plays as we look to further embed our brands into the culture,” he said. Spencer Gordon, vice president of Anheuser-Busch InBev’s consumer relations group in a statement.

The news comes just one day before Netflix’s advertising plan is launched in the US. At the advertising level, this subscription represents a “magnificent opportunity for advertisers”as pointed out by the company after its launch, as they can reach a diverse audience (including younger viewers, who increasingly watch less traditional television) “in an optimal environment to watch ads in high definition.”

Along this path, Netflix has teamed up with microsoft to create this ad-supported plan, which has led teams from both companies six months of joint work.

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