US: Aldi sales grow as consumers seek cheaper products

Aldi’s US division said comparable sales in the country rose by double digits in the past 12 months as runaway inflation pushed consumers to seek cheaper deals on groceries.

“Sales growth at the German-owned discount supermarket chain’s U.S. stores over the past year was fueled by 1 million new customers, said Scott Patton, Aldi’s vice president of National Purchasing, Aldi has also seen an increase in middle-income buyers.

“Inflation is affecting everyone, so when we can be a solution for grocery products, that’s important,” Patton said.

According to Reuters, discounters such as Aldi and Dollar General Corp tend to do well during economic turmoil as cash-strapped consumers seek cheaper alternatives.

Dollar General raised its annual comparable sales forecast last month, buoyed by consumers flocking to its stores to buy everything from groceries to household items.

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